6 Ways in which an Infographic Presentation Can help You Win Investors and Clients - Nimmio

6 Ways in which an Infographic Presentation Can help You Win Investors and Clients


If you have spent years carefully working on a business idea, your journey as an entrepreneur is incomplete without the 60-minute face-to-face conversations with people who will invest in your business and you. You will need investors on your side for a smooth take off, and naturally to keep the business afloat, clients who keep coming back. It’s true- there’s bound to be immense pressure and a constant itch to score the golden chance to give an in-person pitch. Once you’re in and you’re taking the lead in a board room meeting with limited time to impress an important investor, you will have to approach the situation with the right tools. If there’s one thing this fast-paced business world has taught us, it’s that time is of the essence and there is no room for chaos and clutter in a benefactor’s life. Nothing works better than an infographic presentation to get the big “yes” for your business idea. It demands strategic planning, thoughtful word choice, and purposeful design. This is how an infographic presentation can engage investors and showcase the creative essence of your business idea.

By communicating overviews stylized concepts 

Getting yourself in a room full of clients and investors is not easy, and once you get this chance, you can’t afford to mess it up. You’ll have to spark their interest in your company. A pitch deck with a minimalist presentation design will help you give the right ‘first impression’. Not everyone is going to remember your brand off the top of their head when you’re starting out. Hence, your focus should be on making it simple for people to remember who you are and what you stand for. This is what informational infographic templates are for. Back in 2009 when Airbnb presented their first pitch deck to investors, they raised $600,000. Their pitch deck became a model for start-ups because of how clean and straightforward it was. Airbnb identified a problem in the lodging industry, they came up with a solution and then demonstrated their business’ market potential.

Informational infographics explain which is the ‘most important’ in the ‘least complicated’ way possible. A new idea need not appear strange and difficult to digest if it can be visualized with divided sections, descriptive headers, and illustrations. Your infographic presentation can be employed to streamline content strategy and give a holistic view. Finding the right one to suit your business is a fairly simple deal with resources like Infograpia and Infograpify where you will find a number of modern powerpoint templates and infographics.

By showing statistics 

Statistics are the backbone of any business. When Mark Zuckerberg and Eduardo Saverin were initially pitching Facebook to investors, they didn’t have a clear idea about their business plan. But what they did have were numbers- customer base, user engagement, website traffic, demographics and growth metrics. They had their stat ducks in a row, and by using statistical infographic templates you can do the same too. 

Investors and clients like people who know numbers and the story behind the data too. Using pie charts, bar graphs, percentages and visuals, data driven arguments become easier to grasp. If you’re a homegrown food company that is getting most of their business through social media and word of mouth, you may want to show that through charts and graphs for a clear takeaway. You could also show how your sales grew from the inception of your small business to the current stage. Every aspect of your business that shows change and growth, or simply gives stats that prove your point can be utilized to show investors that you know the game you’re playing.

By identifying problems and solutions

Avoiding the topic of drawbacks may sound like an enticing idea while presenting a pitch deck but it can have an entirely undesired effect. Investors and clients exist in the same market as you, and they know when silence equals trouble.  It’s not a wise idea to keep your audience in the dark and inevitably show that you have something to hide. A comparison or challenges and solutions template can put your problem-solving abilities to the forefront while waving a transparency flag to your potential investors. 

Mitigating risks is a part of an entrepreneur’s job and by showing cause and effect on a comparison or challenges and solutions template such as the ones available on Nimmio, your problems will get sorted easily. Interestingly, the analysis was devised by Professor Ishikawa in the 1960s to be used as a quality control tool. Soon enough, it started getting used to identify the underlying cause of a difficulty and its subsequent effects. The fishbone diagram template can identify the problems your business is facing, uncover bottlenecks and show why a certain process isn’t generating profit. It’s a sure shot way to say that while you understand your drawbacks, you also have the ability to deal with challenges as they arise.

By charting timelines and progress

A narrative about any successful company’s humble roots, to events shaping its history, is bound to be compelling. The history and evolution of your brand too is an important aspect of your identity. Progress is the magic word for success, and it must be highlighted if you want to win investors. A timeline infographic in your presentation can show chronological events over a crucial period of time or phases of a path-breaking project that brought you more business than you had hoped for. Visualizing small steps in a single stream that lead to your ultimate goal shows your clarity of thought. It highlights milestones that your business has achieved in the past, and with it, the promise of a stronger future.

What you have done so far and where you plan to take your company are two things a business owner should be clear about. Over 10 years ago when Uber’s founders along with Garrett Camp were presenting a pitch deck to investors, they did something different. In their presentation, they showed company trajectory and its possibilities very clearly. They articulated potential outcomes- best case, realistic and worst-case scenario- all in simple, clear terms. This display might seem like a big risk in itself but their awareness was what ultimately won them the confidence of investors.

By explaining a process and workflow

Being a cheaper alternative to ‘how-to’ videos and yet equally effective in showcasing visual storytelling, Process infographic templates show the power of data visualization. This is something you get to see in product manuals and even children’s textbooks, and that precisely shows its accessibility. Something as simple as this training and educational tool can be used to your advantage in your pitch deck as well. Simply put, how-to infographic templates can show a process step by step and make the chain of development easy to follow. Pre-designed graphic templates will make the job easier for you too, since customizable resources such as Slidebean, Slides Carnival and Nimmio are only a click away. You can show how your company provides value to its customers, how your product is made, what gets done when and so on.

By comparing at a glance 

Market competition is factored in while taking every business decision, which is why companies often have dedicated teams to study trends closely. Communicating every single detail to a wider audience is practically not possible, which is why researchers and marketers choose the aspects they need to focus on. By using comparison infographics in presentations, you can put numbers, data and visuals side by side. This makes it easier for people to draw distinctions and register data mentally.

The famous investor Guy Kawasaki had coined the 10/20/30 rule of PowerPoint- 10 slides, 20 minutes and no fonts smaller than 30 points. He did this to achieve one thing – a clutter free PowerPoint presentation. You’ll have to choose which infographic aligns with the goal you’re hoping to achieve. 

To conclude

The best way to get investors on your side is to show them, not just tell them, that you’re in it for the long haul. People will need to get behind your idea and your infographic presentation needs to be bang for the buck. You can make your pitch stronger with an all-encompassing free infographic presentation and tell your story in a way that helps you meet business goals. 


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