Gone are the days when a black and white presentation was good enough to woo investors. Bullet point slides just don’t cut it anymore. Design has come swooping into the picture and how. Investors have begun looking at brand identity and a big way to express that is through an appealing infographic presentation. Creating movement and visual engagement is a part of the game now and there’s no room for lackluster pitch decks. If you have been making traditional PPTs till now, you have to hit refresh. You can count on these hacks, a step-by-step walkthrough to transform your pitch deck into an engaging infographic presentation.
- Start with the right titles and subheadings
Follow the laws of hierarchy, starting from Titles. Titles always sit at the top of the chain in the largest font size. Next, come the subheadings followed by icons and text. Footers should be placed at the bottom. This set hierarchy plays a big role in creating a systematic visual system. You have to organize every element in its order of importance while keeping it concise.
- Follow a design principle
While working on composition and design, one understands how crucial factors like scale, symmetry, emphasis and continuity are. Attractive compositions require balance and harmony so that each element within an infographic looks like it belongs there. This works in various ways. Repetition can be used to create a rhythm, contrast to make something stand out, proportionality to show relation and white space to declutter. All these moving parts will combine to offer functionality within an infographic. Effective design is not easy to achieve, which is why using websites with pre-designed graphic templates like Nimmio are ideal for those who need guidance.
- Choose a colour scheme
A colour scheme consistent with the vibe of your brand can fulfil the function of your presentation. Keep your target audience and subject of your presentation in mind before choosing the colours you are going to play with. Colour theory applies to infographics as well and each colour is deep-rooted in emotions. If you’re just starting out, a safe bet would be to go with your brand colours. You could also take the next step by using different tints, tones and shades of the same colour for consistency and coherence. Whatever you decide to do, make sure it fits the purpose of your pitch deck.
- Pair the fonts right
Let’s begin with the basic rule- never use more than three different fonts in any design. The primary font in your pitch deck should be paired only with a familiar and relatable second font. Here, you can utilise different typefaces to show slight differentiation while keeping it cohesive. Another way of spicing it up would be to change one or more from the elements like size, weight, spacing, colour and style to create customized font pairings.
- Play with layout shapes
Layout designs in presentations work amazingly well when you are explaining processes. A circular graphic is ideal if you are showing multiple things as a part of a whole whereas a triangular one works great for a three-step cycle. Semi circles offer a more stylized effect and can be used similarly in any PowerPoint presentation. PowerPoint has a built-in SmartArt graphic option that can be used for this purpose, but a quicker way would be to go through a website like Nimmio. Nimmio allows you to download free infographic templates and avoid the time-consuming task of making a presentation from scratch.
- Icons are a big bonus
The best hack to separate visual clutter is to add icons to the infographic presentation. Icons are commonly used in the social media and contact details section, but their function goes far beyond these lines. The minimalist edge that is added to an otherwise simple presentation can show that you’ve actually put in effort. This adds visual interest and reinforces the message you are trying to convey. Icons are usually paired with text, at times taking the place of the latter. You could label charts and graphs with icons, organize pointers, create lists and add subtle embellishments to titles.
- Add a spin to graphs and charts
Graphs and charts have been conventionally used in presentations since forever. These do half the explaining for financial data visualization in particular. Nowadays, designers have begun putting a modern spin by incorporating these within infographics. The monotony of it goes away when someone adds colour, style and character to the mix. It’s a great way to optimize financial reporting, analysis and other research-based content.
- Create visual bullets and chunks
Visually clubbing and separating data is essential in a presentation if you want your audience to relate things to each other. You can organize your data in chunks and show it horizontally or vertically. For bullets, use lines and spacing to separate content. A timeline or signboard can also be created using this technique, by simply splitting bullets on either side of the line. The line allows peoples’ eyes to travel in a streamlined fashion and makes it easier for them to process information.
- Line up with grids
Grids are crucial in the process of design creation as they provide a system for organizing layout. If you want to achieve a sophisticated and polished look in an infographic presentation, put grids to use. The structure that emerges when lines cross each other helps to keep objects well aligned. It’s a great tool to maintain balance in your infographic and avoid any clutter. One can add a creative twist to grids by visibly incorporating it in the infographic using alternating colours. Don’t forget to keep margins for some breathing space though!
- Amp up the backgrounds
You can use pictures with toned-down opacity in the background to communicate your business story well. People will associate your brand with an idea within seconds via the visuals in your pitch deck. A gradient, semi-transparent layer will help your text pop better against the picture background and break the monotony of an image-less presentation. You have to strike the right balance between text and background so as to aid the pitch deck message, not distract from it.
As we step into an ever-evolving world where often more is more, it’s no surprise that countless elements come into play even with something as basic as presentations. Data, research, strategy and design- every aspect needs to be juggled and perfected constantly. A well-designed presentation can make or break your chance if you want to catch the eye of someone important. It’s our advice to focus on the rest and leave the design part for us to perfect for you.